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Masters of Business Administration in Marketing Management in Dubai United Arab Emirates
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The one year MBA (Master of Business Administration) in Marketing Management is a comprehensive programme designed for marketing professionals who are looking forward to a gre ... +
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The one year MBA (Master of Business Administration) in Marketing Management is a comprehensive programme designed for marketing professionals who are looking forward to a great career in the marketing domain.
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MBA
Full-time
Part-time
English
Sep 2021
Online & Campus Combined
Campus
Online
This course imparts and explores the role of marketing research in the overall marketing effort, the research process, and the most common approaches/techniques used. Students ... +
This course imparts and explores the role of marketing research in the overall marketing effort, the research process, and the most common approaches/techniques used. Students explore the information needs of marketers, develop the research process and discuss sampling techniques and data collection methods of primary data; discuss and evaluate various forms of new media and determine their uses, benefits, and drawbacks, understand the importance of clear and “perfect” knowledge about your idea or product and identity.
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MBA
Part-time
English
Sep 2021
Campus
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