The one year MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for marketing professionals who are looking forward to a
In today’s market, the marketing department plays a major role in managing products and brands and reaching to customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing, and customer relationship management. The Marketing Management (MM) specialization cover the modules on International Marketing, Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development, Marketing Communication, Product Launch, and Management, Market Entry Strategies, and Distribution. The program will also cover the modules on product strategies and pricing....