MBA in Marketing


Program Description

At the Swiss School of Management, you will learn among a truly international student body as our students come from all over the world. We are proud of this diversity because it adds to your learning experience. Employers especially value a student who is adapt to a diverse workplace. With our MBA program, students will study leadership, business, entrepreneurship, and management philosophies that can be applied to any management role across varied industries. Our business school also gives students hands-on applicable experience leading groups and classroom discussions.

The program features international lectures, corporate visits, visiting speakers, self- assessments exercises, and resume/internship counseling. Our goal is to start growing students’ networks from the moment they arrive.

MBA in Marketing

This course imparts and explores the role of marketing research in the overall marketing effort, the research process, and the most common approaches/techniques used. Students explore the information needs of marketers, develop the research process and discuss sampling techniques and data collection methods of primary data; discuss and evaluate various forms of new media and determine their uses, benefits, and drawbacks, understand the importance of clear and “perfect” knowledge about your idea or product and identity. New media marketing discusses and analyses how digital media technology is changed the way people and organizations communicate. Consumer attitudes, product knowledge, brand image, and many other relevant topics will be faced in order to develop a superior knowledge of the world of international luxury.

What can you do with an MBA Degree?

Many MBA Degree programs offer an education in general management along with a more specialized curriculum. We at SSM assess students and help them pursue a specialization that leverages their inherent talents. While the MBA is expensive, requires a big emotional investment, and can distract you from your day-to-day work, only the MBA can provide a variety of relevant benefits in a relatively short time frame, in a comprehensive framework, and with a lasting credential. It is only an MBA that is relevant to all industries and sectors, it will be valuable regardless of the career that is chosen after graduation.

Because you want to advance in your career.

Although it may be possible to climb the ranks over the years, an MBA teaches you to look at problems and opportunities holistically. It also provides analytical frameworks, such as risk assessments, cost-benefit analyses, and strategic plans, that you can apply to any problem or opportunity you encounter, allowing you to add value and advance your career. In addition, there are some careers that require an MBA for advancement. Examples include areas of finance and banking and consultancy.

Because you want to change careers.

If you are interested in changing careers, switching industries, or making yourself a marketable employee in a variety of fields, an MBA degree can help you do all three. The MBA highlights your desire to learn, willingness to work hard, and dedication to a specific goal. In addition, the MBA experience will change the language you use in conversation with businesspeople and confirm you are ready for a higher position or complete change. While enrolled in an MBA program, you will have the opportunity to learn general business and management expertise that can be applied to nearly any industry.

Because you want to assume a Leadership Role.

Not every business leader or executive has an MBA. However, it may be easier to assume or be considered for leadership roles if you have an MBA education behind you. The good news is that you can develop those leadership traits even if they were not something you were born with. While enrolled in an MBA program, you will study leadership, business, and management philosophies that can be applied to almost any leadership role. Business school may also give you hands-on experience leading study groups, classroom discussions, and school organizations

Because you are truly interested in studying business.

One of the best reasons to get an MBA is because you are truly interested in studying varied components of the business. If you enjoy the topic and feel like you can increase your knowledge and expertise, pursuing an MBA for the simple sake of getting an education is probably a worthy goal.

Our promise to you:

We promise, that our MBA University Degree program will definitely change your life. You will not be the same person. You will look at the world and your surrounding with different eyes. On the job, people will take notice that you are different. You will find yourself on a path of success, satisfaction, and wealth creation.

Last updated Nov 2020

About the School

Swiss School of Management (SSM) is one of the Top 5 Global Management Schools providing the most economical MBA/ BBA courses, with chosen Specializations that fit immaculately with employed professio ... Read More

Swiss School of Management (SSM) is one of the Top 5 Global Management Schools providing the most economical MBA/ BBA courses, with chosen Specializations that fit immaculately with employed professionals’ work-life balance to befit them and help grow and learn regardless of their bustling schedules. Read less