In today’s market, the marketing department plays a major role in managing products and brands and reaching to customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing, and customer relationship management. The Marketing Management (MM) specialization cover the modules on International Marketing, Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development, Marketing Communication, Product Launch, and Management, Market Entry Strategies, and Distribution. The program will also cover the modules on product strategies and pricing.
The one year MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for marketing professionals who are looking forward to a great career in the marketing domain. Post completion of the program, the learners will be awarded with a postgraduate diploma in Marketing Management from Cambridge International Qualifications, UK and an MBA in Marketing Management Universidad Catolica de Murcia, UCAM.
The students enrolling with MBA in Marketing Management will undertake the core modules on International Human Resources, Strategic Change Management, Strategic Management and Leadership and Operations Management and specialized modules on International Marketing Management, Marketing Management and 21st Century Globalization in First Part while in the second part the students will take the module on Socio-Economic – Legal Environment and a thesis work.
UCAM - CIQ Dual Certification Program
The dual certification MBA Program in Operations and Project Management at ESBF will be facilitated by renowned faculty with decades of experience in the domain. During the program, the students will be exposed to industry-specific case studies, business simulations, and extempore. All the students enroll for MBA program will have access to the library of Exeed School of Business and Finance, Ebrary access with 1000s of journals and books, regular industry leader visits and career fairs
During the program, the student can join sports club, entrepreneurship club, and professional development club. As a part of the program, the students will visit innovation centers, large organizations, accelerators and promising startups across the UAE region. The student also has an option of attending an in company career fair with participation from UAE's best companies. Post completion of the program, the student has an option of attending the university convocation in the campus of UCAM, Murcia, Spain.
London Leadership Workshop
All the students who completed the first part of the program will travel to the city of London, the United Kingdom to take up an intensive leadership workshop and an industrial tour.
About UCAM (Universidad Catolica de Murcia) – Catholic University of Murcia
UCAM is a university with excellence based out of Murcia, Spain. Started in the year 1995, UCAM has an active student base of 21,000 learners and has an academic staff of more than 1000. The MBA program at UCAM, Murcia, Spain is accredited by ANECA and the university is a member of ENQA, Universia, and EUA. UCAM has a strategic partnership network of more than 300 universities including Stanford, the National University of Singapore and National Technological University. UCAM has a corporate strategic partnership with industry leaders including Coca Cola, Microsoft, Soft and SAP. Consider as the University of sports, UCAM has more than 20 Olympiads as its alumni.
Cambridge International Qualifications is an international awarding body based out the United Kingdom. CIQ awards professionals across the world on management and technology and has a progression partnership with prominent universities across the world. CIQ is a member of European Association for Quality Assurance in Higher Education and the programs of CIQ are endorsed by TQUK and NCFE. CIQ is also a corporate learning partner of more than 100 organizations across the world.
Program Outline – Part A
The part A consists of six modules out of which four modules are core while two are specialized modules. The six modules will be delivered over a period of six months. All the learners who complete the part A will attain 40 ECTS which is equivalent to 120 UK Credits.
- International Human Resource Management
- Strategic Change Management
- Strategic Management and Leadership
- Operations Management
- International Marketing Management
- 21st Century Globalization
Program Outline – Part B
Part B consists of a mandatory module and a thesis work. The part B will last for six months duration and all the learners will complete the part A and Part B will be awarded a degree in MBA in Healthcare Management from UCAM Spain and will attain 60 ECTS (European Credit Transfer System) which is equivalent to 180 UK credits.
- Socio-Economic – Legal Environment
- Thesis work
Delivery – Online:
The program will be delivered through state of the art online learning system and all the learners will have access to international journals and books. All the programs will be delivered by international faculty and student can attend the live lectures from senior international faculties by logging in the system. All the sessions will be recorded and the students can listen to the lectures at the free time. The LMS has an option for doubt clarification session and online classroom activity. The classes will be held twice a week (Sunday and Tuesday) for three hours each.
Delivery – Classroom:
For the learners who wish to attend classroom session, Exeed School of Business and Finance will facilitate classroom sessions every Friday at its campus in Sharjah, United Arab Emirates. All the sessions will be delivered by senior faculties. All the learners will also get access to the state of the art learning system which has an option for uploading assignment and reference materials and journals.
Assignment and Assessment:
UCAM – ESBF follows assignment based assessment approach and the student has to submit an assignment after each module.
To encourage continuous learning and to support education for all, UCAM – ESBF offer scholarship for working professionals. Students can avail a scholarship of up to 20% based on academic achievements and work profile.
Documents for evaluation:
All the students interested in joining UCAM – ESBF program can get their candidature evaluated by submitting their documents including latest education certificate copy, resume and a passport copy to firstname.lastname@example.org
UCAM – ESBF follow modular/rotational intake and learners can take the admission at the start of each module. For admission support mail your inquiries to email@example.com
Program taught in: