MBA in Digital Marketing

General

Program Description

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

Facts

  • Duration: 18 months
  • Credits: 90 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Master of Business Administration Major in Digital Marketing.
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses.
  • Internships: We support students in gaining practical skills and networking opportunities through internships.

Program

You will be capable of working actively within the development of marketing strategies and learn effective business planning for digital marketing and become experts in leveraging social media for business growth. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:

  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-commerce: Micro- to Multinationals
  • Persuasion & Customer Decision Making
  • Conversion Optimization

Career Options

The program is of particular relevance to those working in, or planning to work in:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Entry Requirements

  • Bachelor’s degree or equivalent, preferably in a related field
  • IELTS 6.5 / TOEFL 74 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • 3 years of work experience or equivalent
  • A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • Photocopy of valid passport / national ID
  • Resume/CV
  • Reference letters from their former academic institution and from their current employer (if applicable)
  • Prerequisite: Knowledge of accounting, finance, or economics. If prerequisites have not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum 60% on the self tests.

Fees and Funding

Geneva

  • Application Fee: CHF 150 (Non-refundable, paid upon application)

  • Administration Fee: CHF 3,000 (One-time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)

  • Tuition per semester: CHF12,950 (Total 1.5 year program / 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Barcelona / Madrid

  • Application Fee: €150 (Non-refundable, paid upon application)
  • Administration Fee: € 1,900 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)
  • Tuition per semester: €7,460 (Total 1.5 year program / 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa

Last updated Jan 2020

About the School

Geneva Business School is a leading institution that provides cutting-edge Swiss Quality Education. Taught in numerous campuses around the world, including major European cities such as Geneva and Bar ... Read More

Geneva Business School is a leading institution that provides cutting-edge Swiss Quality Education. Taught in numerous campuses around the world, including major European cities such as Geneva and Barcelona. Our innovative methodology means students are taught in small and focused classrooms by carefully chosen faculty members, all of whom are top-level professionals, dedicated to guiding them on their journey to becoming future business leaders. Read less
Geneva , Barcelona , Madrid + 2 More Less