Read the Official Description

This program consists of a 4th and a 5th year, and delivers an MBA. Highly specialized, it is intended for future managers and experts in the Sport Business universe. The SMS school delivers the RNCP certificate certified by the State, level 1 * .

* Graduation certificate from Business Development Manager, Level 1, delivered by SMS under partnership agreement with WIBS International Business School.

YEAR 4: EXPERTISE IN BUSINESS SPORT

FUNDAMENTAL COURSES - GENERAL MATERIALS

  • Business law
  • Introduction to management (level 2)
  • Purchasing Management
  • Accounting management
  • Business game
  • Intensive English LV2 required

SPECIFIC COURSES - SPORT BUSINESS

  • Sponsorship and communication
  • Event project management
  • The Olympics, a world sports laboratory
  • Olympic Universe (level 2)
  • Public authorities, leagues and federations
  • Legal framework of sport and right to the image of athletes
  • Funding and media coverage of sport
  • Optimization of sports speakers
  • International sport governance
  • Sociology of sport
  • Career Management in Sport
  • Club Merchandising
  • sport bets
  • Markets and actors of the sport business
  • French law market TV
  • Sport Brand Creation Strategies

YEAR 5: PROFESSIONAL INSERTION

FUNDAMENTAL COURSES - GENERAL MATERIALS

  • International public strategy
  • Strategy and marketing
  • Strategic management
  • Crisis management
  • HR Management
  • Business creation and business plan
  • Media exposure and activation
  • E-business
  • PAO
  • English and LV2 required

SPECIFIC COURSES - SPORT BUSINESS

  • Sponsorship
  • Merchandising / Licensing
  • Exploitation and optimization of a sports venue
  • Product launch in the sport
  • Sports marketing strategy
  • Sports advertising
  • TV rights negotiation
  • Sports
  • Sports International
  • Legal framework of sport and right to the image of sportsmen
  • Globalization of sport
  • Sport investment for industrial companies
  • Budgeting events
  • Digital optimization

PROFESSIONAL MEMORY

  • Oral defense

CONTINUING COURSES ON THE 2 YEARS OF MBA

PROFESSIONAL PROJECT

  • Construction of the professional project
  • Job search workshops and business consulting

PERSONAL AND SPORTS DEVELOPMENT

  • Self-awareness
  • Internships, Missions and Tutoring
  • Practice of sport in competition
  • Associative life of the school

OPENING TO THE WORLD OF PROFESSIONAL SPORT

  • Team Building: integration seminar
  • Body spirit, human management and leadership learning
  • Case Studies and Conferences
  • Meetings of professionals and testimonials
  • Professional conferences
  • Organization of the SMS Forum of Sports Trades
  • Visits, audit and analysis of federal and international institutions of sport and professional clubs

Program taught in:
French
This course is
Start Date
Jan. 2019
Duration
Part-time
Price
17,600 EUR
4th year: € 8,100; 5th year: 9,500 €
Deadline
By locations
By date
Start Date
Jan. 2019
End Date
Application deadline

Jan. 2019

Location
Application deadline
End Date