Introduction
Created in 2013 and fully integrated into the School of Wine & Spirits Business, the MBA Wine & Spirits Business allows professionals with 3 years of experience and a strong interest in the world of wine to train in an environment of excellence.
The 16-month MBA Wine & Spirits Business is a high-level training course, entirely focused on the professional world. It is therefore focused on fundamental principles.
High-level pedagogical content provided by professors and professionals in the sector
A faculty of experts: a Master of Wine, a winegrower, a world-renowned writer, and numerous doctoral students
A program manager with 25 years of experience in the wine and spirits sector, on 3 different continents
Speakers from a variety of professional and academic backgrounds, reflecting the international dimension of the school.
An immersive experience in the world of wine and spirits
Various excursions, over periods of more than five weeks: London Wine Exporting, Distribution & Production, New York Distribution, Marketing & Communications Trip, Geisenheim, Germany, Seminar on Digitization, and France (Burgundy, Champagne, Rhône)
Professional conferences led by the main leaders of the wine and spirits industry (trade show VIP Wine & Spirits)
Trade fairs: ProWein in Germany
A unique group dynamic fuelled by cultural and professional diversity
Face-to-face classes in small teaching groups (maximum 25 students) allowing for close follow-up and interaction
A dozen nationalities side by side within the program and nourishing a rich cultural and professional diversity.
An ideal learning environment
Situated in the heart of Burgundy: a world-renowned wine region classified as a UNESCO World Heritage Site
A dedicated building on the campus providing a research laboratory dedicated to wines and spirits, with a wine and spirits shop and a tasting room.
Curriculum
The MBA Wine & Spirits Business is built around industry knowledge and management skills. It also emphasizes practical learning through case studies and group work on specialized topics.
Semester 1
Product Knowledge
Viticulture & enology
Sensory analysis and intercultural approach
Wines of the world
Spirits and liqueurs of the world
WSET Wine 2 and /or 3 Training
WSET 2 Spirits training
Strategic Management
Economic environment
Market & actors: Company strategy; Evaluating wine markets
Wine & Society & Industry challenges: Corporate Social Responsibility
Wine & Spirits marketing: Consumer behavior; Brand positioning; Brand plan; Business review; Creative development; PR & e-reputation
Wine business finance
Law
Autumn School (Champagne)
International & contemporary legal issues
Career & Leadership
Workshop in leadership
Entrepreneurship
Personal branding
Semester 2
Spirits and Liquors of the World
Wine Business Research
Wine Tourism
International Markets & Distribution
Export Strategies
Negotiation training
Logistics
London and New-York learning expeditions
Innovation
Adopting innovation in the wine business
Strategic planning & disruption seminar
Digitalization seminar in Germany
Prowein TradeFair
Career & Leadership
Entrepreneurship
People and organization
Personal Branding
Careers
The MBA Wine & Spirits Business opens up numerous career opportunities in middle and senior management positions in the wine and spirits sector: general management, export, marketing, sales, communication, purchasing, and finance.
The potential professional network is global: the MBA Wine & Spirits Business has 1,000 alumni from around the world in leadership positions in the industry; many networking opportunities are offered at various alumni events.
The BSB Career Center BSB accompanies you throughout your career to build your professional project and to put you in contact with the BSB alumni network.
Admissions
Academic requirements
Bachelor’s degree or equivalent
Language requirements
English language certificate: IELTS 6.5 or TOEIC 800
Other requirements
3 years of work experience and a proven interest in Wine & Spirits
Admission Process
1. Online Application
To apply for this program, simply create your online account and application file and fill in all the required information and documents listed here.
Prior to submitting your online application, you will be asked to pay the non-refundable application fee of €100.
You can submit your application as soon as your application is complete and payment of the application fee is made.
If your application is eligible, we will invite you to a motivation interview within a few days.
Curriculum vitae
Cover letter
Copy of your last diploma or certificate of current schooling
Language level certificates
Photocopy of your passport or national identity card
Letters of recommendation if you have some
2. Motivation interview
You will have the opportunity to express your motivation and ambition during a 20 to a 30-minute online interview with the Director of the program.
During this interview, we encourage you to share your motivation but also your ambitions, experiences, and expectations.
3. Deadlines
Applications are open until July 15th for applicants from outside the EU and until September 1st for students from within the EU.
As we offer rolling admissions, we advise you to apply as soon as possible to have time to complete any visa procedures and to prepare for your arrival in France.
All students admitted to BSB will be considered eligible for a scholarship, 60% of which will be assigned by February 15th.Be sure to get your application in now!
Financing
Tuition fees for the MBA Wine & Spirits Business are €29,000.
This “all-inclusive” rate, guaranteed throughout your course, includes the following services:
The Hub: access to school support services, Career Booster, International Coaching, Wellness Center.
Campus and Learning Center access (open 6 days a week, 8:30 a.m. to 10 p.m. on weekdays).
BSB Alumni: Take advantage of the power of our network of over 16,000 graduates.
Optional catch-ups, e-learning support, group project tutoring.
Field trips: Burgundy, Champagne, Jura, Beaujolais or Rhône, London, New York, Geisenheim.
